The Northerner

“It flipped the switch for me”: Marketing classes unveil the world of content creation and consumer insights to students

“It flipped the switch for me”: Marketing classes unveil the world of content creation and consumer insights to students

Emily Sisk, News Editor November 2, 2022

Imagine taking a course in which creating content to post on an NKU-themed Instagram and TikTok page is one of your most significant duties. Or a class where you work for a huge company like Kroger...

Alyssa Taylor standing wearing a purple shirt smiling at the camera.

A conversation with junior theatre major Alyssa Taylor

Alyssa Weber, Arts & Life Editor May 3, 2021

What is your year/major? Junior, marketing and theatre double major.  What were your thoughts last spring when the university first closed?  I think my first thoughts when it first started happening...

Kelly Martin recently joined the NKU team as the Assistant Vice President of Marketing and Communications. Martin has a vision for rebranding NKU and creating a new way that NKU will advertise and market itself.

NKU to undergo rebranding process

Moe Daniels, Contributer February 25, 2015

Kelly Martin is hungry for change at Northern Kentucky University. She recently joined the NKU team as the Assistant Vice President of Marketing and Communications with an exciting vision for rebranding...

Athletes and marketing students working together for the F.A.S.T. project.

Athletics and marketing class team up for research project

Courtney Ferguson, Contributing Writer February 26, 2014

Students participating in Joe Cobbs’ sports marketing class are working with NKU Athletics to gain real-world experience and develop solutions for the department. The Field Application Student Training...

Marketing grad one of the best in local young researchers

Jessica Kopena, Contributing writer April 4, 2013

The Marketing Research Partnership Program started 10 years ago as a partnership between students and faculty at NKU. With the help of the MRPP program, former marketing major Mirsada Kadiric was able...

NKU partners with Division I sports marketing firm

NKU partners with Division I sports marketing firm

Brook Clifford, Staff writer August 23, 2012

The move to Division I was a huge step for Northern Kentucky University as a whole. It will affect every part of the university and profoundly change the athletic program. As a Division I sports program...

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