The Independent Student Newspaper of Northern Kentucky University.

The Northerner

Athletics and marketing class team up for research project

Athletes+and+marketing+students+working+together+for+the+F.A.S.T.+project.+
Athletes and marketing students working together for the F.A.S.T. project.

Athletes and marketing students working together for the F.A.S.T. project.

Courtney Ferguson

Courtney Ferguson

Athletes and marketing students working together for the F.A.S.T. project.

Courtney Ferguson, Contributing Writer

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






Students participating in Joe Cobbs’ sports marketing class are working with NKU Athletics to gain real-world experience and develop solutions for the department.

The Field Application Student Training (F.A.S.T.) project is a two-part project that normally spans across two classes.

They will only be participating in the first part of the project because Bridget Nichols, the professor who generally teaches the second part, is on maternity leave.

The first part of the project takes place in Cobbs’ Sports Marketing class. The students are presented a “client.” This semester’s client is NKU’s athletic department.

The client presents problems and issues facing the organization. The students then collect data and present their findings in class and to the client.

NKU’s Coordinator of Athletic Development Alicia Lawrence, identified four “opportunities for growth” that the students can focus on: Special Events, Alumni Outreach, Season Ticket Holders and Annual Fund/Stewardship/Donations.

“It’s great to work with other entities across campus,” Lawrence said. “It helps to get a fresh perspective.”

Chelsey Lonneman, a senior public relations and marketing major, chose to focus on increasing student attendance.

“When you go to a basketball game you want the students there. If there is not a good energy it affects everything,” Lonneman said.

Cobbs hopes the project provides valuable experience and gets students interested in sports marketing. The F.A.S.T. project gives students the opportunity to apply what they have learned in previous classes.

“Other group projects haven’t been as real world,” Lonneman said. “It’s not just writing a paper. It is much more valuable.”

The project provides NKU athletics with in-depth research that it would not normally get to do, according to Lawrence.

The ten student groups work on the project for nine weeks. The student groups chose to address different opportunities for growth. The final result of the project is an in depth analysis of the student and alumni attitudes regarding the topic.
The F.A.S.T research project will be completed by the week of April 29, according to Cobbs.

Print Friendly, PDF & Email

Comments

comments

Navigate Right
Navigate Left
  • Athletics and marketing class team up for research project

    News

    WNKU Signs off 89.7, Completing Sale to Bible Broadcasting Corp.

  • Athletics and marketing class team up for research project

    News

    #NKU4UVA: Vigil held at NKU in solidarity with victims of violence in Charlottesville

  • Athletics and marketing class team up for research project

    Breaking News

    WNKU’s Middletown Station, WNKN, sold to Grant County Broadcasters

  • Athletics and marketing class team up for research project

    News

    Radiation Therapy program to be implemented at NKU

  • Athletics and marketing class team up for research project

    News

    Meet Gerard St. Amand: NKU’s interim president

  • Athletics and marketing class team up for research project

    News

    Professors working to include sexual misconduct policy in syllabi

  • Athletics and marketing class team up for research project

    News

    Board of Regents announce 4 percent tuition increase

  • Athletics and marketing class team up for research project

    News

    Looking back while moving forward: A Farewell from Mearns

  • Athletics and marketing class team up for research project

    News

    Against the smog: NKU science students, faculty reflect on proposed federal budget cuts

  • Athletics and marketing class team up for research project

    News

    BREAKING: Dada, Bluford win SGA presidential election

The Independent Student Newspaper of Northern Kentucky University.
Athletics and marketing class team up for research project