The Northerner

How Pokemon Go shapes the future of augmented reality

How Pokemon Go shapes the future of augmented reality

Dylan Tierney, Contributor

August 29, 2016

The culmination of several factors helped make Pokemon Go the virtual phenomenon it has become. As a brand, Pokemon is steeped in millennial nostalgia while simultaneously  appealing to a younger demographic. Couple that with the “free” price tag on a platform that almost everyone has with them...

The Independent Student Newspaper of Northern Kentucky University.
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