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The Northerner

Community Journalism: Making a difference


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This session was all about how to serve the community better through journalism, and more specifically, social media. I was introduced to Patch, a startup news organization that serves different cities around the country. Each city has a different website and social media accounts and it is tailored to each city’s needs.

Through Patch and the speaker’s tips, I learned that community journalism is about:

  • Being part of a community
  • Don’t just inform people, engage them in social media and news stories: Use Facebook to ask questions and help finding sources and background information.
  • Use social media as a tool: Break news on Facebook, real-time disaster coverage, show appreciation to fans.
  • Have a call to action.
  • Networking: Connect with community organizations, churches, chamber of commerce, people.
  • Just be as involved as you can.

NKU is like a community itself, which is why I think implementing some of these ideas more on our social media sites would work and is a good idea.

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The Independent Student Newspaper of Northern Kentucky University.
Community Journalism: Making a difference